1.（法国）宝诗龙 Boucheron
品牌名片
品类：珠宝、腕表、香水
标志风格：尊贵、雅致
创始人：费德列克·宝诗龙（Frederic Boucheron）
诞生地：法国
诞生时间：1858年
宝诗龙是法国着名珠宝品牌。产品包括珠宝首饰、腕表和香水，是大胆奢华的现代珠宝首饰的代名词。
品牌阅读
With the Maison Boucherons 150 years of history and heritage comes the duty to promote its legacy and respect its savoir-faire in order to pass them on to new generations. The Maison is a frontrunner of style， inventing a number of techniques such as the mirror setting or mosaic setting and holds many jewelry patents， like the invisible clasp system. For Boucheron， it is fundamental to welcome its clients in a warm and personalized atmosphere. By keeping its development on a human scale and carefully selecting its number of boutiques， the Maison gives priority to a high level of service and never compromises on the quality of its creations.
Boucheron is first and foremost a signature style and aesthetic which is immediately recognizable. The Boucheron family is renowned for having anticipated the neo-gothic style of the end of the 19th century， enhanced the naturalistic style and created some of the Art Deco periods masterpieces. Today， more than ever， creativity is essential to the Maison and triumphs over a paradox by combining 150 years of history and savoir-faire with ultra-contemporary creations.
In 1858， Frederic Boucheron opened his first boutique in the Galerie de Valois under the arcades of the Palais Royal which at that time was the center of the Parisian luxury trade.
In 1866， the Maison Boucheron created its workshop. In 1867， Frederic Boucheron is awarded the gold medal for the innovative spirit of his jewelry at the Universal Exhibition in Paris.
In 1887， the diamonds of the French crown were auctioned off. Frederic Boucheron was the only French buyer. This sale would give rise to the creation of numerous jewels inspired by the crown jewels. On the occasion of the Universal Exhibition in Paris in 1889， Boucheron presented its first point dinterrogation necklace. This style of necklace has remained a key element within the Maison Boucheron ever since.
In 1893， the Maison Boucheron opened its doors at 26 Place Vendme and installed its workshop. Frederic Boucheron was the first jeweler to settle on the square. He shared the premises with the Countess of Castiglione who lived on the mezzanine.
In 1900， at the Universal Exhibition in Paris， The Maison Boucheron received the gold medal and was established as one of the forerunners of the Art Nouveau movement. In 1921， the Maison Boucheron created an exceptional diadem that would become one of the Queen Mother Elizabeths favorites.
Launch of the first Reflet watch was in 1947.
In 1988， the Maison Boucheron celebrated its 130th anniversary with a major retrospective at the Jacquemard André Museum and launched its first fragrance.
The Ava collection in homage of the eternal grace of Ava Gardner was launched in 2003.
In 2012， it participated in the Biennale des Antiquaires at the Grand Palais in Paris.
The Maison Boucheron gives its clients the certainty of acquiring the most beautiful gemstones， of the best quality， cut and origin. In order to secure the exclusivity of the rarest and most desirable stones， the Maison has always nurtured close ties with the most exceptional mines. The ability to find the most extraordinary stones is at the heart of the Maisons identity.
A Maison Boucheron creation is the result of such savoir-faire and quest for perfection that it takes on a life on its own. In this way， when a woman chooses a creation of the Maison， she sets the spark for a link with that creation which is strong and unique. It is the beginning of a story to be written over the years and for generations to come， thanks to the moments of emotion and happiness which these exceptional pieces will witness. A Boucheron creation tells a story， that of the Maison and your own.
savoir-faire [sɑ：vwɑ：fε] n. 机智，机敏；处世的手段
mezzanine [‘meznin] n. 中层楼；夹楼
eternal [it：nl] adj. 永恒的；不朽的
extraordinary [ikstr：dnri] adj. 非凡的；特别的
拥有超过150年历史的宝诗龙品牌致力于保护传统工艺，将宝贵技艺世代传承并发扬光大。作为业内风格之先驱，宝诗龙发明了镜面镶嵌和马赛克镶嵌等多项技术，并提交了隐藏式表扣等多项专利。对于宝诗龙来说，在一个温馨而友好的氛围中接待顾客至关重要。宝诗龙注重维持工作人员数量，并对专卖店的开设数量进行适当限制，以此向顾客提供优质服务，并在质量上严格要求，永不妥协。
宝诗龙，首先是一种风格，一种令人过目不忘的美学体现。工坊因参与十九世纪末的哥特复兴风潮、倡导自然主义格调并创造精美绝伦的装饰艺术杰作而备受赞誉。宝诗龙如今更加明确，创造力乃是品牌之根本，正是这种卓越的创造力带领品牌走出了困惑，将宝诗龙150余年的历史、工艺与极具现代风范的作品完美结合，不断创造辉煌。
1858年，费德里克·宝诗龙在当时巴黎奢华时尚的中心——巴黎皇宫（Palais Royal）的法洛廊（Galerie de Valois）开设了第一家精品店。
1866年，宝诗龙开设品牌工坊。1867年，费德里克·宝诗龙凭借其珠宝制作的创新精神在巴黎世博会获得金质奖章。
1887年，法国王冠上的钻石拍卖。费德里克·宝诗龙是唯一拍得钻石的法国买家，之后以这些王冠瑰宝为灵感源泉创作出众多珠宝作品。1889年，在巴黎世博会上，宝诗龙展出了第一款“问号”项链。这种造型的项链从此成为品牌的经典设计。
1893年，宝诗龙入驻旺多姆广场26号，并将工坊也迁至此地。费德里克·宝诗龙成为在此投资的第一位珠宝商，与租下中二楼的卡斯蒂丽欧（Castiglione）伯爵夫人比邻而居。
1900年，在巴黎世博会上，宝诗龙品牌荣获金质奖章并成为新艺术的重要一员。1921年宝诗龙制作了一顶精美冠冕，后成为伊丽莎白皇太后（Elizabeth）的珍爱之物。
1947年，推出首款Reflet腕表。
1988年，宝诗龙于130周年庆典之际在雅克马尔·安德烈博物馆举办大型回顾展，并推出首款香水。
2003年，推出Ava系列作品，向不朽的优雅女神艾娃·加德纳（Ava Gardner）致敬。
2012年，参加在巴黎大皇宫举行的第二十六届古董双年展。
宝诗龙为顾客提供华美珍贵宝石、高品质切割和来源上的保障。为了确保得到最珍贵、最令人渴求的宝石专营权，品牌一贯与优质矿场建立持久的关系。品牌的核心竞争力正是拥有找寻最出众宝石的能力。
宝诗龙品牌的杰作是精湛工艺与追求极致的结晶，它如同拥有自己的生命。因而，当一位女性购买了一件宝诗龙珠宝，便与它产生了一种特殊的关联。从此，每一个生活的片段和幸福的时刻将与这些珍贵的珠宝一起，代代相传，书写一段不断充盈的历史。宝诗龙的作品是历史的诉说者，讲述着品牌与顾客的故事。
2.（意大利）宝格丽 Bvlgari
品牌名片
品类：珠宝、腕表、皮具、香水
标志风格：大胆独特、尊贵古典
创始人：索蒂里欧·宝格丽（Sotirio Bulgari）
诞生地：意大利
诞生时间：1884年
意大利宝格丽是继法国卡地亚和美国蒂芙尼之后的世界第三大珠宝品牌。以色彩为设计精髓，独创性地运用不同颜色的宝石进行搭配组合。
品牌阅读
Based in Rome， since 1884 Bulgari has been creating renowned fine jewellery. Today it is a global and diversified luxury brand with a product and services portfolio of jewels， watches， accessories， fragrances， skincare， hotels and resorts featuring exceptional quality， an innovative style and impeccable service.
