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第34章 IMAGINATION(3)

The Old Kettle consumes, annually, millions ofglass bottles, providing jobs to huge numbers ofglass workers.

The Old Kettle gives employment to an army ofclerks, stenographers, copy writers, and advertisingexperts throughout the nation. It has brought fameand fortune to scores of artists who have createdmagnificent pictures describing the product.

The Old Kettle has converted a small Southerncity into the business capital of the South, where itnow benefits, directly, or indirectly, every businessand practically every resident of the city.

The influence of this idea now benefits everycivilized country in the world, pouring out a continuousstream of gold to all who touch it.

Gold from the kettle built and maintains one ofthe most prominent colleges of the South, wherethousands of young people receive the trainingessential for success.

The Old Kettle has done other marvelous things. Allthrough the world depression, when factories, banksand business houses were folding up and quitting bythe thousands, the owner of this Enchanted Kettlewent marching on, giving continuous employmentto an army of men and women all over the world,and paying out extra portions of gold to those who,long ago, had faith in the idea.

If the product of that old brass kettle could talk,it would tell thrilling tales of romance in everylanguage. Romances of love, romances of business,romances of professional men and women who aredaily being stimulated by it.

The author is sure of at least one such romance,for he was a part of it, and it all began not far fromthe very spot on which the drug clerk purchased theold kettle. It was here that the author met his wife,and it was she who first told him of the EnchantedKettle. It was the product of that Kettle they weredrinking when he asked her to accept him “for betteror worse.”

Now that you know the content of the EnchantedKettle is a world famous drink, it is fitting thatthe author confess that the home city of the drinksupplied him with a wife, also that the drink itselfprovides him with stimulation of thought withoutintoxication, and thereby it serves to give therefreshment of mind which an author must have todo his best work.

Whoever you are, wherever you may live,

whatever occupation you may be engaged in, justremember in the future, every time you see thewords “Coca-Cola,” that its vast empire of wealthand influence grew out of a single IDEA, and thatthe mysterious ingredient the drug clerk—AsaCandler—mixed with the secret formula was. . .

IMAGINATION!

Stop and think of that, for a moment.

Remember, also, that the thirteen steps to riches,described in this book, were the media throughwhich the influence of Coca-Cola has been extendedto every city, town, village, and cross-roads ofthe world, and that ANY IDEA you may create, as8OUfld and meritorious as Coca-Cola, has thepossibility of duplicating the stupendous record ofthis world-wide thirst-killer.

Truly, thoughts are things, and their scope ofoperation is the world, itself.

WHAT I WOULD DO IF I HAD

A MILLION DOLLARS

This story proves the truth of that old saying,“where there’s a will, there’s a way.” It was told tome by that beloved educator and clergyman, thelate Frank W. Gunsaulus, who began his preachingcareer in the stockyards region of South Chicago.

While Dr. Gunsaulus was going through college,he observed many defects in our educational system,defects which he believed he could correct, if hewere the head of a college. His deepest desire wasto become the directing head of an educationalinstitution in which young men and women wouldbe taught to “learn by doing.”

He made up his mind to organize a new collegein which he could carry out his ideas, without beinghandicapped by orthodox methods of education.

He needed a million dollars to put the projectacross! Where was he to lay his hands on so large asum of money? That was the question that absorbedmost of this ambitious young preacher’s thought.

But he couldn’t seem to make any progress.

Every night he took that thought to bed with him.

He got up with it in the morning. He took it withhim everywhere he went. He turned it over and overin his mind until it became a consuming obsessionwith him. A million dollars is a lot of money. Herecognized that fact, but he also recognized the truththat the only limitation is that which one sets up inone’s own mind.

Being a philosopher as well as a preacher, Dr.

Gunsaulus recognized, as do all who succeed in life,that DEFINITENESS OF PURPOSE is the starting pointfrom which one must begin. He recognized, too,that definiteness of purpose takes on animation, life,and power when backed by a BURNING DESIRE totranslate that purpose into its material equivalent.

He knew all these great truths, yet he did notknow where, or how to lay his hands on a milliondollars. The natural procedure would have been togive up and quit, by saying, “Ah well, my idea is agood one, but I cannot do anything with it, becauseI never can procure the necessary million dollars.”

That is exactly what the majority of people wouldhave said, but it is not what Dr. Gunsaulus said.

What he said, and what he did are so important thatI now introduce him, and let him speak for himself.

“One Saturday afternoon I sat in my room thinkingof ways and means of raising the money to carry outmy plans. For nearly two years, I had been thinking,but I had done nothing but think!

“The time had come for ACTION!

“I made up my mind, then and there, that I wouldget the necessary million dollars within a week.

How? I was not concerned about that. The mainthing of importance was the decision to get themoney within a specified time, and I want to tell youthat the moment I reached a definite decision to getthe money within a specified time, a strange feelingof assurance came over me, such as I had neverbefore experienced. Something inside me seemed tosay, ‘Why didn’t you reach that decision a long timeago? The money was waiting for you all the time!’

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