登陆注册
7317200000028

第28章 参考文献(2)

[52]Bettman,James R.and Park,C.Whan.Effects of Prior Knowledge,Exposure,and Phase of the Choice Process on Consumer Decision Processes:A Protocol Analysis,Journal of Consumer Research,1980,7(12),pp.234-24.

[53]Biswas,A.,and Sherrell,D.L.The Influence of Product Knowledge and Brand Name on Internal Price Standards and Confidence.Psychology and Marketing,1993,10,pp.31-46.

[54]Bless,Herbert and Joseph P.Forgas.The Message Within:The Role of Subjective Experience in Social Cognition and Behavior.Philadlephia:Psychology Press,2000.

[55]Bond,E..A Direct Test of the Lemons Model:The Model for Used Pick-up Trucks.American Economic Review,1982,72(9),pp.836-842.

[56]Boshoff.Service Advertising:An Exploratory Study of Risk Perceptions.Journal of service Research 2002,4(4),pp.290-298.

[57]Boulding,W.,Kirmani,A..A Consumer-Side Experimental Examination of Signaling Theory:Do Consumers Perceive Warranties as Signals of Quality?Journal of Consumer Research,1993,20(4),pp.111-123.

[58]Bousch,D.M.,Friestad,M.and Rose,G.M.Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics.Journal of Consumer Research,1994,21(3),pp.165-175.

[59]Boush,David M.,Marian Friestad,and Gregory M.Rose,Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics.Journal of Consumer Research,1994,21(6),pp.165-175.

[60]Brin?o Petty,Tormala.Self-Validation of Cognitive Responses to Advertisements.Journal of Consumer Research,2004,30(4),pp.559-573.

[61]Brown,James R.,Edward F.Fern.Goods vs Services Marketing:A Divergent Perspective.in O.C.Ferrell S.W.Brown and C.W.Lamb,Jr.,eds.Conceptual and Theoretical Developments in Marketing.Chicago:American Marketing Association,1981.

[62]Brown A..Metacognition,Executive Control,Self-regulation,and Even More Mysterious Mechanisms.In:Weinert F E,Kluwe R H ed.Metacognition,Motivation and Understanding.Hillsdale,NJ:Erl baum,1987.

[63]Brown and Reingen.Social Ties and Word-of-Mouth Referral Behavior.Journal of Consumer Research,1987,14(12),pp.350-362.

[64]Brown,J.R.and Fern,E.F.Goods vs.Services Marketing:A Divergent Perspective.in Ferrell,O.C.,Brown,S.W.,Lamb,C.W.Jr(Eds),Conceptual and Theoretical Developments in Marketing,American Marketing Association:Chicago,IL.1981.

[65]Brucks,Merrie.The Effects of Product Class Knowledge on Information Search Behavior.Journal of Consumer Research,1985,12(6),pp.1-16.

[66]Bush,Alan J.,Williarn C.Moncrief,Valarie A.Ziethaml.Source Effects in Professional Services Advertising.Current Issues and Research in Advertising,1987,10(1),pp.153-171.

[67]C.H.SandageJo,hn D.Leckenby.Student Attitudes toward Advertising:Institution vs.Instrument.Journal of Advertising,1980,9(2),pp.29-33.

[68]C.Duriwe,H.Monod,Bruetschy.Design and Analysis of Facorial Sensory Experiments with Carry Over Effects.Food Quality and Preference,1997,8(2),pp.141-149.

[69]Calfee,John,Debra Ringold.The Seventy Percent Majority:Enduring Consumer Beliefs about Advertising.Journal of Public Policy and Marketing,1994,13(3),pp.227-238.

[70]Calfee,John E.,Debra Jones Ringold.Consumer Skepticism of Advertising:What Do the Polls Show?Advances in Consumer Research,1988,16(3),pp.15-19.

[71]Campbell,Margaret C.and Amna Kirmani.Consumers’Use of Persuasion Knowledge:The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent.Journal of Consumer Research,2000,27(6),pp.69-83.

[72]Campbell,Margaret C.Perceptions of Price Unfairness:Antecedents and Consequences.Journal of Marketing Research,1999,36(5),pp.187-199.

[73]Campbell,MargaretC.,KevinL.Keller.Brand Familarity and Advertising Repetition Effects.Journal of Consumer Research,2003,30(9),pp.292-304.

[74]Campbell,Margaret.When Attention-Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent:The Importance of Balancing Benefits and Investments.Journal of Consumer Psychology,1995,4(3),pp.225-254.

[75]Caroline M.Fisher and R.Wayne Coleman.Information Content of Dentists Yellow Pages Advertising.Journal of Health Care Marketing,1992,3(1),pp.17-23.

[76]Carolyn Tripp.Services Advertising:An Overview and Summary of Research,1980-1995.Journal of Advertising,1997,23(4),pp.21-38.

[77]Cathy J.Cobb-Walgren,Lois A.Mohr.Symbols in Service Advertisements.The Journal of Service Marketing,1998,12(7),pp.129-151.

[78]Caves,Richard E.,David P.Greene.Brands’Quality Levels Prices and Advertising Outlays:Empirical Evidence on Signals and Information Costs.International Journal of Industrial Organization,1996,14(1),pp.29-52.

[79]Chaiken,Shelly.Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion.Journal of Persinality and Social Psychology,1980,18(5),pp.899-910.

[80]Chin,W.W.The Partial Least Squares Approach to Structural Equation Modeling.in Marcoulides,G.A.(Ed.).Modern Methods for Business Research.Mahwah:Lawrence Erlbaum Associates,1998.

[81]Chow G C.Tests of Equality Between Sets of Coefficients in Two Linear Regressions,Econometrica,1960,28(3),pp.591-605.

[82]Clow,K.E.,Kurtz,D.L.,Ozment,J.,Ong,B.S.The Antecedents of Consumer Expectations of Services:an Empirical Study across Four Industries.The Journal of Services Marketing,1997,11(4),pp.230-248.

[83]Cutler,B.D.and Javalgi,R.G.Analysis of Print Ad Features:Services versus Products.Journal of Advertising Research,1993,12(3),pp.62-69.

同类推荐
  • 主管实用全书

    主管实用全书

    本书分为自我定位篇、关系处理篇、管理强化篇等八篇二十六章。对于主管工作在宏观上给予理论阐述,在微观上给出具体可行的指导。主管工作无巨细,主管的素质层次决定着企业的发展高度。
  • 人力资源和社会保障管理实务手册(谷臻小简·AI导读版)

    人力资源和社会保障管理实务手册(谷臻小简·AI导读版)

    高度概括与总结人力资源知识的引领之书,为从事人力资源工作者提供了详尽的资料,内容包括各项政策与法规,各地方有关用工与退工,福利与医保,养老与保险等规定。
  • 推销心理学全集

    推销心理学全集

    本书全面阐述了在销售中最常见的多种心理状态,以帮助推销人员了解客户的心理特点及其发展变化的规律,从而指导推销员因势利导、有的放矢地去左右客户的心理,以更好地达到销售的目的。本书是一本将心理学规律运用在销售领域里的通俗读物,适合所有行业的推销人员阅读。
  • 超级CEO成功哲学课——史玉柱

    超级CEO成功哲学课——史玉柱

    本书主要从史玉柱在创业之路上的坚忍和踏实两方面进行论述,其中又分为梦想、激情、竞争、自信、诚信等12个方面,通过阅读,读者可以从中获得激励和感悟,从而坚定自己的梦想。
  • 大危局

    大危局

    本书讲述马云、史玉柱、柳传志、黄光裕、宗庆后、王石、马化腾、王传福等9位中国著名企业家,在商战中历尽劫波、艰难生存下来的同时,又面临着怎样的危局。
热门推荐
  • 漫威之剑侠

    漫威之剑侠

    (扑街)故事发生在漫威世界里。21世纪,老美有蜘蛛侠、钢铁侠和复仇者联盟等众多超级英雄!我们国家呢?孙悟空?葫芦娃?哪吒?开玩笑好吧!那都是动漫人物,我们国家现代哪有什么超级英雄?李元道“有!我不就是吗?”“你是谁啊?”李元道:“我就是拿着剑穿着白衣飞来飞去那个!剑侠啊!”————————这是一个属于咱们国家超级英雄《剑侠》的行侠仗义、惩奸除恶、保护弱小、保家卫国的励志故事!请支持!————————PS:本书不是单纯的都市异能,有一点玄幻、科幻、奇幻等元素!世界背景是,漫威宇宙,切勿对照现实!
  • 天行

    天行

    号称“北辰骑神”的天才玩家以自创的“牧马冲锋流”战术击败了国服第一弓手北冥雪,被誉为天纵战榜第一骑士的他,却受到小人排挤,最终离开了效力已久的银狐俱乐部。是沉沦,还是再次崛起?恰逢其时,月恒集团第四款游戏“天行”正式上线,虚拟世界再起风云!
  • 倾城旧梦

    倾城旧梦

    如果会道术,你是会成为拯救黎民的仙子,还是魅惑苍生的妖女?荷田从来没想到,一夕之间,她居然穿越了时空。好在还有一技之长,算前事,卜八卦,驱鬼邪,跳大神。想知天下之事?咳咳……容伟大的荷仙姑摆个算命摊子只是……“荷仙大人,你家相公又把孩子揍哭了,快回去看看吧!”荷田摇头叹气,当初怎么没把这妖孽相公好好算算。
  • 天行

    天行

    号称“北辰骑神”的天才玩家以自创的“牧马冲锋流”战术击败了国服第一弓手北冥雪,被誉为天纵战榜第一骑士的他,却受到小人排挤,最终离开了效力已久的银狐俱乐部。是沉沦,还是再次崛起?恰逢其时,月恒集团第四款游戏“天行”正式上线,虚拟世界再起风云!
  • 打造虐恋

    打造虐恋

    一个身世迷离的女孩,与自己并不知道是自己的姐姐的姐姐同时爱上了TF队长:王俊凯,而本校排名第二和第三的校草也喜欢上了女主角,在他们之间,会产生怎样的奇遇呢?
  • 穿越之小白脸上位记

    穿越之小白脸上位记

    俗套点说,这是一本主角迎娶白富美,走上人生巅峰的故事。通俗点说,这是一本逆袭记,一本扮猪吃老虎记。认真点说,这是一本正经的小说,写主角为了妻子,甘愿成为配角的小说。写那些女强人她们丈夫的小说。
  • 一些人与一些事

    一些人与一些事

    人海里,与形形色色的人擦肩而过,有谁曾在那一刻让你难以忘怀
  • 狼之缘:梦的开始

    狼之缘:梦的开始

    原本生活在二十一世纪的我,莫名其妙穿越到了异世,殊不知,这是宿命的纠缠。说好的极品美男呢,说好的萌萌哒神兽呢,我居然还变成狼人了。结果又狗血失忆。。。。三界混乱,战争爆发,仿佛应验了某句话“儿女情长终究被乱世左右”。
  • 这个道士好正经

    这个道士好正经

    我都穿越成道士了,你还要我怎么正正经经的嘛陆羽如是说道。
  • 快穿Bug宿主苏炸天

    快穿Bug宿主苏炸天

    #我的宿主天天bug##我的宿主她很流弊#系统嘤嘤嘤……作为一个赚钱系统,它只想找个宿主坑钱钱,顺便攻略男主加逆袭女主赚积分。 然而宿主每天都在想着搞死男女主??? 男主:我爱你!坠羽:给老子死女主:求放过!坠羽:给老子死系统:宿主我们的任务是赚钱钱!放……!坠羽面无表情:…… 系统:嘤嘤嘤宿宿宿宿宿宿宿主你继续! - 坠羽:老子,流弊。 【无男主无cp,坠羽贼流弊,慎入】