At that time， the European luxurious brand represented by BMW， Benz and Audi occupied the high-end markets. Compared with the European luxurious brand， even though the big three U.S. auto firms lagged behind， let alone the economy car makers of Japan. But Honda determined to challenge the superiors in the luxurious car markets to establish its own luxurious brand for Asia.
Amid skepticism， Honda established its luxurious car brand in America in 1986： Acura， firstly launched two models named Legend and Integra. Soon， Acura received a lot of praise because of its excellent products. In 1987， for merely more than one year， the sales volume of Acura had defeated all of European luxurious cars and became the top seller of the luxurious cars imported in America. The most successful sign of personnel department of Acura was that in the second half of 1987， the two big automakers called Toyota and Nissan declared they planned to add its luxurious car department.
From 1980s to 1990s， Acura constantly continued its glories and the sales volume continued to rise， too. In the customer satisfaction survey， Acura had always been among the best.
The birth of Acura and its stable development in the intense competition of car market has made it a leading force. Its success not only shows its good quality， but also the leaders vision of establishing the luxurious car brand.
History shows that Acura not only redefine the luxurious car， but also changes the luxurious car market permanently， which makes it from a small actor to a famous star.
After a great success in North America， Acura entered the China market at the time of 20th anniversary of its brand birth in2006. Acura is very concerned with the motoring pleasure from design and development link， emphasizing brand values of sports and luxury， and creates perfect cars carefully at the core of the three systems of SH-AWD， VTEC， G-CON， etc.
Today， Acura has its most powerful and broadest product line which it is proud of during its history. What Acura attracts valued customers is not the traditional status symbol， but the feeling of leading the world. That is because Acura devotes itself to creating the world-class luxurious cars which are exciting. The use of technology is not only to provide driving pleasure， but also to make the drivers life better. Just like the advanced system SH-AWD and Collision Mitigation Braking System which equip RL and strengthen the drivers control； the satellite navitation system which can update the real-time traffic information or the integrated system technology of HandsFreeLink Bluetooth can make Acura drivers handle their life better.
permanently [‘p：mnntli] adv. 永久地，长期不变地
skepticism [‘skeptisizm] n. 怀疑论；怀疑的态度
at the core of以…为核心
Acura源于拉丁语中的“Accuracy”，意味着 “精确”。而“精准”的含义可以追溯到Acura最初的造车理念“精湛工艺，打造完美汽车”。
20世纪80年代早期，随着石油危机的远去及经济复苏的到来，美国汽车市场豪华车需求量激增，竞争异常激烈。
当时，以宝马、奔驰、奥迪为代表的欧洲豪华品牌占据了高端市场。相比欧洲豪华品牌，即使是美国三大汽车制造商也不能望其项背，何况是日本的经济型轿车制造商。但是Honda决心挑战强手如云的豪华车市场，为亚洲创立自己的豪华品牌。
在一片置疑声中，1986年Honda在美国创立了豪华车品牌：Acura（讴歌），最先推出了Legend和Integra两款汽车。很快，Acura（讴歌）就以出色的产品赢得赞誉不断，好评如潮。1987年，仅仅一年多的时间，Acura（讴歌）的销量就已经超过了任何一款欧洲豪华车，成为全美进口豪华车的销售冠军。Acura（讴歌）事业部最成功的标志是在1987年下半年，丰田和日产两大日本汽车制造商宣布计划增设自己的豪华车事业部。
从80年代到90年代，Acura（讴歌）不断继续自己的辉煌。销量持续攀升，在顾客满意度调查中，Acura（讴歌）一直名列前茅。
Acura（讴歌）的诞生、推出并在激烈竞争的汽车市场中站稳脚跟发展成为一支主导力量，它的成功故事不仅是对产品品质的有力证明，也充分体现了企业领导者建立日系第一豪华品牌轿车的远见卓识。
历史证明，Acura（讴歌）不仅对豪华车进行了重新诠释，而且还永久性地改变了豪华车的市场，使其从少数品牌的缓慢演变发展到众多品牌的激烈竞争。
Acura（讴歌）在北美获得巨大成功后，于2006年品牌诞生20周年之际进入中国。Acura（讴歌）自研发设计环节就非常注重汽车的“驾乘乐趣”，强调“运动豪华”的品牌价值，并以SH-AWD（超级四轮驱动力自由控制系统）、VTEC（可变气门正时和升程电子控制系统）、G-CON碰撞安全技术三大系统为核心技术精心打造完美汽车。
今天，Acura拥有在其历史上引以为豪的最强势的、最广泛的产品系列。Acura品牌吸引尊贵客户的并不是传统的社会地位的象征，而是一种引领时代的感觉。这是因为，Acura致力于创建令人兴奋的世界级豪华汽车，技术的应用不仅是为了增强驾驶乐趣，而且是为了使驾驶者的生活更美好。正如RL上装备的Super Handling All-Wheel Drive（简称：SH-AWD超级四轮驱动力自由控制系统）和Collision Mitigation Braking System（碰撞缓解制动系统）等先进系统提高了驾驶者对车辆的掌控，带实时交通信息更新的卫星导航系统或HandsFreeLink Bluetooth（免提蓝牙）集成系统技术可以使Acura驾驶者更好地掌控自己的生活。
7.（美国）吉普 Jeep
品牌名片
品类：车
标志风格：硬朗、野性
创始人：威利斯公司
诞生地：美国
诞生时间：1941年
吉普车标的含义就是英文吉普的意思，也是戴姆勒·克莱斯勒公司旗下生产越野车的公司JEEP的名称。而越野是泛指有越野性能的车。
品牌阅读
Jeep is a brand of American automobiles that is a marque of Chrysler Group LLC. The former Chrysler Corporation acquired the Jeep brand， along with the remaining assets of its owner American Motors， in 1987.
The first Willys MB Jeeps were produced in 1941 with the first civilian models in 1945， ****** it the oldest off-road vehicle and sport utility vehicle (SUV) brand. It inspired a number of other light utility vehicles， such as the Land Rover which is the second oldest 4-wheel-drive brand. The original Jeep vehicle that first appeared as the prototype Bantam BRC became the primary light 4-wheel-drive vehicle of the United States Army and Allies during World War II， as well as the postwar period. Many Jeep variants serving similar military and civilian roles have since been created in other nations.
In 1940s， Willis-Overland Motors was authorized to produce military jeeps. Another two companies obtaining orders were Bantam and Ford.
On June 30， 1950Willis-Overland Motors officially registered the Jeep brand. In 1953， Henry Kaiser purchased Willis， and the new company was named Willis-Motors.
In 1963， Willis-Motor was renamed Kaiser-Jeep Automobile.
In February 1970， American Motors Corp. (AMC) acquired Kaiser-Jeep Automobile and divided the military and civilian production into two branch： AM Genera (AMG) and Jeep Co.
In the early 80s， Re nault became a big shareholder， with a short history： on August 5， 1987Chrysler acquired AMG.
On November 17， 1998， Chrysler Corporation and Daimler-Benz AG were merged into Daimler Chrysler AG.
On May 14， 2007， Chrysler Corporation broke up with Daimler.
