1.（瑞典）绝对伏特加 Absolut Vodka
品牌名片
品类：伏特加
标志风格：醇香、浓厚
创始人：拉尔斯·奥尔森·史密斯（Lars Olsson Smith）
诞生地：瑞典
诞生时间：1879年
绝对伏特加深井的深泉水、纯天然的特产小麦酿造，每一滴酒液都是古老传统与先进技术的完美融合。绝对伏特加引入音乐、服装、广告等时尚元素，演绎品牌的前卫、优雅、知性的生活品味。
品牌阅读
Being one of the worlds best selling international premium spirit brands， ABSOLUT has a story to tell. About its origin， about the road from one to around 130 markets， and about the people who make it all happen.
In 1879， Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brnvin (Absolute Pure Vodka). Instead of the usual three or four times， the vodka was distilled an infinite number of times. 100 years later， it was reintroduced as ABSOLUT. Just as then， ABSOLUT is produced in Ahus， L.O. Smiths birth town， also the place where the wheat used for ****** the vodka is grown. And since the way ABSOLUT is made wont change， neither will the true taste of vodka.
ABSOLUT VODKA is made exclusively from natural ingredients， and unlike other vodkas， it doesnt contain any added sugar. In fact， ABSOLUT is as pure as vodka can be. Still， that purity has a certain taste： rich， full-bodied and complex， yet smooth and mellow with a distinct character of grain， followed by a hint of dried fruit.
Its main ingredients are water and winter wheat. The water comes from a deep well in hus where its protected from impurities. Winter wheat differs from other crops： its sown in fall and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also， the use of fertilizers is minimized.
ABSOLUT VODKA was first launched in New York in 1979. It soon became talk of the town， the US and eventually of the world. But the recipe behind the pure and natural taste of ABSOLUT is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic ABSOLUT VODKA bottle.
distillation [，distilein] n. 蒸馏，净化
impurity [impjurti] n. 杂质；不纯
antique store古董店
作为世界最畅销的国际优质品牌之一，绝对伏特加有一个故事。关于它的起源，从一个市场发展到130个市场的传奇之路，以及创造这个传奇的人们。
1879年，拉尔斯·奥尔森·史密斯先生创造了连续蒸馏法，绝对伏特加就此诞生。不同于通常三到四次的蒸馏，伏特加经历了无数次的蒸馏。100年后，它以“ABSOLUT”的形式被重新引入。ABSOLUT产自Smith的出生地——瑞典阿赫斯（hus），这里生产制作伏特加的原料之一——小麦。自始至终，一切从未改变，正如绝对伏特加一如既往的真切口感。
绝对伏特加由百分百天然原料酿成。与其他口味的伏特加不同，绝对伏特加不添加任何糖分。事实上，它是伏特加纯净的极致。然而，这种纯净也有它独特的口感：丰富，饱满并且复杂，顺滑，富有麦粒的醇厚，后味是干果的醇香。
它的主要成分是深泉水和冬小麦。深泉水取自阿赫斯远离污染的深井。而冬小麦不同于其他作物：它于头年的秋季播种，翌年收获，其间它在瑞典皑皑白雪的覆盖下生长。化肥的使用被控制在最小化的程度。
绝对伏特加于1979年在纽约首次上市。很快它成为了纽约，美国，甚至全世界的话题。但是，拥有绝正天然口感的ABSOLUT的配方却具有比30年还长的历史。同样，具有代表意义的绝对伏特加的瓶子产生的灵感来源于一个在斯德哥尔摩古董店里被发现的18世纪药瓶。
2.（法国）人头马 Remy Martin
品牌名片
品类：干邑
标志风格：醇和、香味馥郁
创始人：雷米·马丁（Remy Martin）
诞生地：法国
诞生时间：1724年
人头马的品牌标志选择神话故事中的半人马作为徽章，代表公司的价值理念：热情、大方、追求。
品牌阅读
The history of the House of Remy Martin is one of a family， the family of five generations of vintners and cognacs driven by the same ambition of exception capture the heart of the Cognac. Remy Martin only uses grapes from the most respected growing regions - the Grande Champagne and Petite Champagne. These regions contain a unique type of chalk-flecked soil that reflects light and ripens the grapes to absolute perfection. The eaux-de-vie that come exclusively from these crus in the heart of the Cognac region offer a palette of unique flavors and tastes. It is these very subtleties in taste that are not only recognized by the growers but protected by French law. Like the Fine Champagne Cognac， only made with Grande Champagne and Petite Champagne grapes， which is the only blend of two crus protected by the Appellation Origin Control.
In 1724， Remy Martin， a young winegrower， founded his company.
Louis XV granted Remy Martin the exceptional right to plant new vines for excellence of his cognacs in 1738.
On the road to the heart of Cognac， The first Remy Martin Grande Champagne Cognac was created in 1830.
In 1870， the mythical Centaur symbol is adopted by Paul Emile Rémy Martin to represent Remy Martin brand.
Dazzled by the incredible smoothness and aromatic intensity of eaux-de-vie that had been aged much longer than required at that time， in 1889， Paul Emile Rémy Martin created his prestigious Coupe Fine Champagne.
1890 is a time for international expansion： Russia， China， the USA…
Launch of Remy Martin Fine Champagne CognacVSOP in 1927 was an immediate success based on one differentiating point and superior quality.
In 1965， André Heriard Dubreuil was named president of Rémy Martin. He created the first contracts with winegrowers and distillers of the Grande and Petite.
In 1972， the now famous and iconic VSOP black frosted bottle was launched to worldwide acclaim， contributing to the success of Rémy Martin VSOP.
Due to unprecedented demand， XO Excellence， the epitone of luxury and sophistication， was created in 1981.
In 2005， Remy Martin reinforced its partnership with winegrowers. Today， 2/3 of the vineyards in Fine Champagne area are part of the Alliance Fine Champagne.
The launch of “Centaure de Diamant” in 2010 was the jewel in the heart of Cognac.
Time and talent are needed to reveal the true heart of cognac. Fine Champagne Cognac is cognac from Grande Champagne and Petite Champagne， made with 50% Grande Champagne. The eaux-de-vie from these regions have the greatest aging potential and are therefore treasured more.
cognac [‘knjk] n. 法国白兰地
aromatic [，rumtik] adj. 芳香的，芬芳的
winegrower [wain，ɡru] n. 栽培葡萄兼葡萄酒酿造者
人头马公司的历史是一个家族的传奇，这个家族五代人致力于捕捉干邑的核心。人头马只使用最负盛名的地区出产的葡萄： 大香槟区和小香槟区。这片土地的土壤是独一无二的典型的白垩土质。白色的地面反射着阳光，使每粒葡萄都能达到完美的成熟度。 这些100%源自干邑地区中心地带的生命之水，赋予所出产的干邑独特香气和口感。这两个珍贵产区所出产的干邑，其无比美妙的香味及口感不仅得到葡萄种植主的公认并且受到法国法律的保护。特优香槟干邑——100%采用大香槟区和小香槟区的葡萄酿制，是受到法国原产地命名保护的。
1724年，一个年轻的葡萄种植者雷米·马丁（Rémy Martin），创建了自己的酒品贸易公司。
1738年，由于Rémy Martin的酒品质出色，法国国王路易十五特许其在新开垦的土地上种植用来酿酒的葡萄。
1830年，在通向干邑核心的征途上，Remy Martin酿造出第一款人头马干邑Grande Champagne。
