登陆注册
6745800000004

第4章 尖端品牌(3)

Orders began to sky-rocket and in 1923 they opened a second workshop in the familys home town Faverges, France, located in the picturesque Haute Savoie Region at the foot of the Mont Blanc Mountain in the French Alps, recruiting only the best and the brightest craftsmen from 17 different trades. S.T. Dupont products continue to be hand-crafted in this very same place today.

In 1929, they joined Louis Cartier in New York to introduce their specially designed trunks and luxury travel cases at the Cartier Boutique on Fifth Avenue (on the first floor). Their products were met with instant success.

Over the years, the name Dupont became a worldwide Reference as a Malletier in luxury travel cases. After the 1929 stock market crash, the brothers continued their rise to success by offering products that were so luxurious that only those who were spared the crisis could afford to buy.

Lucien Duponts motto was: Make it more beautiful. Make it expensive. Make it innovative.

The Tissot Dupont brothers were looking for a “master plater” (“plaqueur” in French) expert in pure gold plating but a misprint changed the advertisement to “master lacquerer” (“laqueur”). As it turned out, this proved to be a stroke of good fortune, and S. T. Dupont became the owner of secret that is well kept to this day: Chinese lacquer on metal.

The first master lacquerer was an extraordinary character of Russian origin, Novossiltzeff, who had trained in the workshop of Jean Dunand, where the lacquer screens for the transatlantic liner, the Normandie, were made.

He stirred the lacquer for five days straight and worked at night protecting the procedure from the dust in a tent of damp rags.

Fortunately, his successors managed to transform these empirical methods into authentic and totally unique expertise.

Given the scarcity of raw materials and customers at the beginning of World War II, André Dupont had the idea of using the lighter that was in the travel case of the Maharajah of Patiala. The leather-goods maker applied his gold-smith expertise and in 1941 invented the first pocket petrol lighter.

In 1952 the patented, adjustable gas lighter was a spectacular success. The Ligne 1 model, with one thousand and one variations since its creation is still a best seller.

In the 1960s the lighter is a symbol of status and good taste, originating in a seductive gesture, a gift marking the entry into adulthood. Owning a “Dupont” was no innocent affair.

In the semi-darkness of the discotheques, it was recognizable from the noise it made, the famous metallic “cling”, a unique sound, a sign of recognition among the elite and the initiated.

The Brand took its place among the great names of the French luxury market and the lighter became its icon.

In 1947, French President Vincent Auriol offered Princess Elisabeth a luxury travel case with a blue leather exterior, a champagne leather interior and blue Chinese lacquer accessories as a wedding gift for her marriage with Prince Philip. All of the lacquer accessories were treated three times to find the perfect color. The elder André Tissot Dupont spent months overseeing the work that went into crafting this sublime masterpiece. On the very evening when he finally approved the color and returned home, once he was seated in his armchair, took his newspaper and turned to his wife, “Weve finally finished the Princesss travel case.” he said, and then remained silent. A few minutes later, she discovered that he had passed away.

In 1953, André Dupont created his first ladies handbag, the “Riviera” as a limited edition, using exotic leathers to complete his range of special orders. Audrey Hepburn became one of his first clients. The inside was made of the softest cotton adorned with the famous Double D, symbolizing Lucien and André Tissot Dupont.

In 1973, the brand innovated by the first luxury jewelry pen, a ballpoint pen in solid silver with a very refined line, the Classique. It was a ballpoint, because it was new and the “in-thing”. The launch at Maxims was a truly Parisian event. Next came watches, a return to fine leather goods and mens accessories: cufflinks, belts, tie bars, etc. In 1996 the writing instrument family was expanded with the “Olympio ” range which today is available in four sizes spanning from mini to XL.

In the 21st century, the style is more asserted, and the brand is innovating while remaining faithful to its vocation as a brand of luxury and exceptional items. S. T. Dupont revisits its values and its graphic language and acquires its true dimension as a global luxury brand for men. It is capitalizing on its origins to innovate and offer emblematic creations of the same caliber of those of its past.

Drawing inspiration from the exclusive crossed grain leather created in the 1930s for its sumptuous travel cases, the Brand launched a line of timeless leather goods : Contraste. The following year S. T. Dupont reinterprets the ancient travel cases in a contemporary way with the DJ Case and later on the Vice Case, ultimate symbol of refinement and expertise. In the same spirit of heritage revisited, the Windsor lighter, created especially for the Duke of Windsor back in 1952, was reedited in 2006.

S. T. Dupont continues in its stride and capitalizes on its emblematic pattern, the Diamond Head. S.T. Dupont makes this decor the theme of 2005 and applies it to the very first luxury USB key, an innovative marriage between technology and glamour.

2012: A proud anniversary. This year S. T. Dupont is celebrating 140 exceptional years serving the great and the grand, an event which will combine the present with the best of the past.

同类推荐
  • 课外英语-美国各州小知识(九)(双语版)

    课外英语-美国各州小知识(九)(双语版)

    全书共50册,分为美国各州的小知识,七彩缤纷的音符,优美好看的小散文,开心时分的短文,经典流传的寓言,超级高效的短句,实际有用的词汇等等在这些书中,备有单词解释,相关简介,或中文翻译,便于同学们更好的阅读和理解,真正进入文字的内涵当中,准确地和文字进行交流。本册主要介绍加州、科罗拉多州、肯塔基州和路易斯安那州的概况、州长、州鸟、州花、州旗、州歌以及相关资料,附有话里话外部分,主要介绍美国公园和美国科学家。
  • 课外英语-美国总统演讲选萃(下)(双语版)

    课外英语-美国总统演讲选萃(下)(双语版)

    美国总统,大牌人物,品读他们就职的演讲词,能更深入感受领袖风采。
  • 雅思英语词汇词根词缀高效记忆:轻松背单词

    雅思英语词汇词根词缀高效记忆:轻松背单词

    书中所收录的单词都是从历届雅思考试题中提炼出来的。编者利用先进的电脑统计分析技术,对历年考试题中出现的单词进行系统的电脑分频,将历年考题中出现频率较高的单词甄选出来,标注为常考单词。考题中出现频率较低的,但是考试范围内的单词,标注为普通单词。极大地方便了考生有的放矢地去背单词。
  • 涡堤孩(双语译林)

    涡堤孩(双语译林)

    《涡堤孩》是德国作家莫特·福凯创作的经典童话Undine,又名《水妖记》,它被认为是德国后期浪漫主义文学的代表作。童话讲述了生来没有灵魂的水之精灵涡堤孩与骑士之间的凄美爱情故事。痴恋于骑士的涡堤孩为爱情宁愿舍弃不老容颜与永恒的生命,与骑士结成婚姻,然而却遭遇骑士爱情的背叛,最后化为泉水环绕爱人坟边。《涡堤孩》插图由19世纪末英国出版黄金时代著名的插画大师亚瑟·拉克姆于1909年绘制,他的作品风格奇异瑰丽,创造的形象分外鲜明:老树虬曲苍劲,矮人阴险恶毒,妖灵妩媚妖娆,将文字中的奇幻氛围展现得淋漓尽致。
  • 文秘英语对答如流

    文秘英语对答如流

    该书内容真实鲜活,共包括电话、客户来访、邮电通讯、招聘、培训和面试、秘书人际关系、安排行程和会议、日常工作用语、与外宾交流、办公事务英语以及处理紧急事件十个章节。该书内容编排上有以下几个特点:互动问答、高频精句、场景会话、金词放送、精彩片段。
热门推荐
  • 问道无声

    问道无声

    道不可道,可道非道。道之永存,只在内心。一个道的故事,一个人的传奇。
  • 我有一个沙雕老板

    我有一个沙雕老板

    “蒋瑶你什么时候能出去拉拉客?”抓着一把瓜子穿着一身西装的向亿坐在真皮转椅上边磕边说。“您真是敢说呢,咱们事务所什么时候倒闭啊。”蒋瑶拎着笤帚在一旁扫地,嘴角抽搐了几下。“嚯,这是你该说的话吗。啊啊啊?咱们要向前看,不要局限于现在!平时学长教你的,都忘了吗?啊?”拉拉拉拉个屁我拉,我还能上大街上随便拉个人问问“你离婚不?需不需要律师?”或者“你最近被没被碰瓷,需不需要律师?”除非我是脑子瓦特神经不正常。蒋瑶在心底翻了老大一个白眼。一个清闲的律师事务所老板和员工的日常,在心机男孩向亿的精心布置下,蒋瑶成功的被套入了手中。
  • 你被捕了非法穿越者

    你被捕了非法穿越者

    只有在穿越过滤空间通过测试的穿越者,才能抹掉这个空间的记忆,然后穿越去自己选的空间。不幸的是有个家伙越狱私自穿越了,还顺便放了六个人,一群沾满血腥的穿越者,一起穿越道灵源大陆。于是决定派出两个人去逮捕,但派出的竟然是,竟然是又二又健忘的碧云和玩世不恭的桃花妖
  • 悲爱双重奏

    悲爱双重奏

    序言-“即使这是一个虚构的故事,但是也要将它逼真到底。继《抹之不去的悲爱》另一悲剧版本正在酝酿当中,主人公依旧是刘超,估计自己没什么时间写,有空就写写吧,但是这部小说可能要花很长的时间,还要构思,运作诸如此类。或许让刘超看到了他又会开始鬼叫了,但是这是为了他好才写,但是不会贬你的咯,放心,我们玩的这好是吧,我也不会写很过分的。(话不多说,开始发展下去吧)
  • 逼婚:江少宠妻套路深

    逼婚:江少宠妻套路深

    一场相亲,学霸级的美女医生宁音被风流不羁的江家二少缠上了!三天两头到医院挂她的号,开的药从止疼片到益母草,五花八门,说白了就是为了见她……宁音忍无可忍,答应跟他契约结婚,以此来逃避家里的逼婚。江临渊:“宁医生,我生病了。”宁音:“什么病?”江临渊:“相思病。”宁音:“好办,不如我帮你把万恶之源切除?”江临渊:“……”婚后宁音才发现,说好的约法三章呢?说好的互不干涉呢?原来一切都是某人设下的局,为的就是让她再也离不开他的温柔!
  • 娱记修仙

    娱记修仙

    是的,你没看错。娱记,就是你知道的娱乐记者(俗称狗仔),想知道一个狗仔怎么在仙侠世界放飞自我么?“啥?没系统?”“啥?没金手指?”“啥?没有老爷爷?”那穿个屁的越啊!!!
  • 学生科学世界观的教育(下)

    学生科学世界观的教育(下)

    学生德育是指学校按照一定的社会道德要求,有目的、有计划、有系统地对学生进行思想、观念和道德等方面的影响,并通过学生积极的认识、体验与践行,使广大学生形成社会所需要的道德品质。学校德育教育的目标是德育工作的出发点,它不仅决定了学校德育的内容、形式和方法,而且制约着德育工作的基本过程。
  • 晓风轮回梦

    晓风轮回梦

    晓风经过千次轮回,终于能够和自己深爱的人……
  • 为你天下之十里红妆

    为你天下之十里红妆

    一个女生男命,心怀天下,万事谋定而动,一个不拘一格逍遥自在,却愿为她困于庙堂之上。
  • 徐行读书

    徐行读书

    莫听穿林打叶声,何妨吟啸且徐行。竹杖芒鞋轻胜马,谁怕?一蓑烟雨任平生。料峭春风吹酒醒,微冷,山头斜照却相迎。回首向来萧瑟处,归去,也无风雨也无晴这不是一部小说,只是作为个人业余书评以来的一个总结,收录了一些点评,一些心得,一些牢骚,一些恶搞,希望大家能够喜欢。(收藏评论欢迎,推荐票就不用了)