Meaning “snow” in French， Laneige was born for the beauty of women in their 20s with the keywords of honesty， intellectuality， activeness and harmony. Laneige pursues happy and trendy youth and is dedicated to creating the skin that is renewed and reborn every day. Based on the concept of creating sophisticated beauty of modern women through advanced science， Laneige became the leading trendy cosmetic brand of Korea for the New Millennium. Launched in Hong Kong and mainland China， Laneige became Global Laneige by providing clear skin solutions to Asian women in the 20s.
Laneiges philosophy： Clean and sophisticated beauty； the confidence of youth， energy and beauty； the beauty of sophisticated makeup on moist and transparent skin.
Power Essential Skin， one of Laneiges steady-sellers and all-time best-sellers， is Laneiges leading product that has taught us the importance of toner.
In 2007， Laneige Homme was launched to care for mens skin troubles. In the same year， with the new Laneige Premium Makeup Line with Jeon Ji Hyeon， Laneige Makeup had reached its height.
In 2013， Laneige continued to break boundaries in beauty research with Laneige Advanced Water Science， pursuing the completion of moist and transparent skin.
Model Story
Laneige&Song Hye Kyo
In Januany 2006 Langeige greeted a model Song Hye Kyo， a top-lined model with clear and clarified skin， alluring eyes and voluminous lips. After having outgrown her cute and girlish image and having added the more stylish and chic urban lady image， she became a select appearance as the muse of young premium brand Laneige. Laneige and Song Hye Kyo has shown the perfect combination generating the best synergy effect and capturing the hearts of those who are yearning for beauty.
Laneige Homme and Song Joonk Ki
Song Joong Ki was the face of total grooming brand Laneige Homme starting 2013. Famous for his flawless skin and soft “good boy” looks ， his image is the perfect match for the trendy， sophisticated Laneige Homme product line. Having appreared in numerous television series and movies， he is a rising star in Asias popular culture and the perfect model for a global brand that can be found in thirteen countries worldwide.
transparent [trnsprnt] adj. 透明的
alluring [ljuri] adj. 诱人的；迷人的，吸引人的
sophisticated [sfistikeitid] adj. 复杂的；精致的
兰芝，在法语中是“雪”的意思，蕴含真诚，积极，和谐之意，是专为年轻时尚女性的美丽而诞生的品牌。兰芝追求幸福而又时尚的青春，为每天焕然一新的皮肤而一直努力着。兰芝通过尖端的科学技术，以打造干练的现代女性的美为宗旨，成为韩国新世纪化妆品的领导品牌。自从在香港、中国大陆上市以来，兰芝为亚洲20至30岁的女士皮肤问题带来了最佳的解决方案，自此兰芝也开始在全世界寻找自己的位置。
兰芝的宗旨是：洁净和成熟之美；年轻、充满活力、展现自我美丽的自信感；在水润透明肌肤上打造时尚妆容，时刻散发美丽光彩。
兰芝的活肤轻盈爽肤水一直是兰芝的热销产品。这款产品倡导护肤水使用的重要性，一直受到人们的青睐。
2007年，男士护肤系列“兰芝HOMME”的上市给存在皮肤问题的男士们提供了最佳解决方案。同年，由全智贤代言的兰芝经典彩妆系列上市，引领兰芝彩妆产品进入了黄金时期。
2013年，兰芝继续美容研究上的突破，通过先进的水科学，追求水润透明肌肤的完美体现。
代言人
兰芝与宋慧乔
2006年1月，宋慧乔成为了兰芝新的代言人。宋慧乔透明洁净肌肤、诱惑的眼眸以及性感的嘴唇都是最佳的化妆品代言形象。从原本清纯可爱的少女蜕变为干练时尚的都市女性形象后，她成为兰芝新型高级品牌的代言人。兰芝与宋慧乔为彼此带来了协同效应，同时吸引了更多的追求美丽的女性顾客。
兰芝与宋仲基
宋仲基从2013年起开始正式担任兰芝男士系列代言人。以净白无暇的肌肤和温柔型男形象而着名的他非常符合兰芝男士系列一贯追求的干练、时尚的男性形象。通过众多优秀的影视作品，他不仅在韩国获得了大家的喜爱，更成为了亚洲一颗冉冉升起的韩流明星。兰芝作为面向世界13个国家消费者的国际品牌，能够邀请到宋仲基作为兰芝男士系列的代言人，二者相得益彰。
7.（法国）娇韵诗 Clarins
品牌名片
品类：化妆品
标志风格：植物天然、实用
创始人：贾克·古登（Jacques Courtin Clarins）
诞生地：法国
诞生时间：1954年
娇韵诗是法国着名品牌，以完整的身体保养系列奠定了品牌基础，在欧洲是化妆品销售冠军。
品牌阅读
Clarins was born in 1954. Jacques Courtin Clarins opened his first beauty institute located on rue Tronchet in Paris. In 1980， Clarins became the top-selling brand of luxury skin care in France.
From more than 50 years， Clarins products have made an impact on the history of beauty because of their innovative character and visible results-catering to millions of loyal customers. Based on aesthetic treatments performed in Clarins beauty institutes， they accompany women throughout their lifetimes with formulas that never stop being enriched with the latest ingredients from scientific research-always.
Active Ingredients
Alchemilla vulgaris
Alchemilla is easily recognized in the morning by the dew that sparkles on its leaves like a thousand pearls. This small， perennial plant likes cool and damp conditions and is common in France except in the Mediterranean regions. Sacred in Iceland in the past， it had the reputation of prolonging youth and restoring womens beauty during the Renaissance . Its high tannin content gives the Alchemilla toning and astringent properties. It also soothes irritated skin， while the combination of tannins and flavonoids acts as an effective free radical scavenger.
Agrimonia eupatoria
A plant common to the temperate regions of Europe， Asia and Africa， Agrimony grows modestly along roads， on banks and in clearings where its slender cluster of yellow flowers is easily recognized in the summer. The dried plant was a common remedy throughout the Middle Ages and was drunk as an infusion (wood tea) to enhance digestion， liberate the liver and kidneys and soothe soar throats. Recent studies have revealed the presence of flavonoids which ensure a vascular-protective action and especially remarkable stimulating properties on lymphatic circulation.
Pomegranate
The Pomegranate originated in Iran where it was first cultivated around 5，000 years ago and became a favourite fruit of travelers. Easy to transport， it was ideal for quenching the thirst on long journeys thanks to its tough skin， or pericarp， which perfectly preserves the freshness of its 800 or so juicy seeds. It soon spread into Asia， then all round the Mediterranean basin where it became the symbol of fertility and love. Today， scientists have become interested in the Pomegranate for its antioxidant properties and their role in the prevention of blood circulation problems. In cosmetics， its tannin-rich pericarp is recognized for its ability to tighten pores and mattify the skin.
prolong [prl， l：] v. 延长
skin care[skIn，ke] 护肤品
flavonoid [‘flevnd] n. 黄酮类
antioxidant [，ntiksidnt]
