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第1章

More Praise for Share This!

"Deanna Zandt has a techie's brain and an organizer's heart. With this book, she shows us definitively (and entertainingly too) how our personal stories can do more than fill out our consumer profile. Together, they say, we can change the world. Deanna shows us how we can come together in a whole new way, right now."

—Laura Flanders, host of GRITtv and GRITradio and author of Blue Grit

"Greedheads and boneheads, arrogance and ignorance. Can everyday people buck the system Yes! Zandt shows us how, and how to have fun doing it!"

—Jim Hightower, national radio commentator and author of Swim Against the Current

"Share This! is the book I wish I had written. Zandt writes with incredible knowledge, easy humor, and profoundly touching stories. If ever you needed that nudge to convince you that the web has fundamentally changed the game and that your participation is an important part of it, this is the book. I'm recommending it to everyone I know."

—Tara Hunt, author of The Whuffie Factor

"Progressive media activist and ‘geek grrl' Deanna Zandt has been surfing the social media wave practically from the start. Whether you're looking to get your feet wet or want to dive in, Share This! shows not only how networked media is changing society but how we all can join in and make the most of it to help change the world."

—Micah Sifry, cofounder, Personal Democracy Forum, and Editor, TechPresident.com

"You've never read a book like this before. Embrace the new. Go for it. It just might change your life."

—Don Hazen, Executive Editor, AlterNet.org

"Sick of hearing about how social media is changing everything Deanna Zandt knows what you mean—and yet she's found a way to transcend the cynicism and remind us that beneath the hype, something amazing is happening as we build our digital lives around what still matters most relationships."

—Monika Bauerlein, Coeditor, Mother Jones

"Share This! is a book that everyone from tech novices to old hands will enjoy. Zandt hits just the right note with her accessible and witty prose—this book is bound to change the way you think about social networking."

—Jessica Valenti, founder, Feministing.com, and author of The Purity Myth

"Deanna Zandt is completely tapped into the social media matrix. Every activist working in the digital space needs this book."

—Latoya Peterson, Editor, Racialicious.com

"After my daughter explained Facebook to me, I joined. (And surprised many of my friends!)"

—Rachael Zandt, Administrative Assistant, Columbian Financial Group, and mother, Deanna Zandt

"Zandt's book is like a celebrity cooking show…it breaks down the ingredients of social media successes into basic and easy-to-understand ingredients. You will finish reading this manual with the amazing feeling of ‘I can do this!'"

—Scott Goodstein, External Online Director, Obama for America, and founder, Revolution Messaging

"Deanna Zandt is one of the smartest, savviest, and sharpest observers of the new world, new media, and new ideas."

—Robert Greenwald, President, Brave New Films

"With media, technology, and politics having essentially merged, all activists for justice need to update their attitudes and their skills. This book by social media maven Deanna Zandt has just the right mix of the why and the how to convince the skeptical and equip the fearful."

—Rinku Sen, Executive Director, Applied Research Center, and coauthor of The Accidental American

"Deanna Zandt thinks big, arguing that social media won't just change how we talk but how we live. Part analysis, part guidebook, Share This! offers a creative, ambitious view of a truly organic political landscape hinted at, but never really pursued, by the new political establishment."

—Ben Smith, Senior Political Writer, Politico

"Share This! combines common sense, technically savvy how-to, and a grasp of the way in which human beings and technology come together and sometimes apart. Deanna Zandt is a first-rate guide for the 22nd century."

—Amy Bloom, author of Where the God of Love Hangs Out and Away

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